Introduction:
Burberry is a well-known British luxury fashion brand that has been around for over a century. With its iconic trench coats, checkered patterns, and timeless designs, Burberry has established itself as a staple in the fashion industry. In the late 1990s, Burberry decided to expand its reach by introducing two new labels targeted at different markets: Burberry Black Label and Burberry Blue Label. In this article, we will delve into the differences between Burberry Black Label and Burberry Blue Label, as well as discuss various aspects such as authenticity, labeling, and the overall brand identity.
Burberry Blue Label: A Brief History
Burberry Blue Label was founded in 1996 as a collaboration between Burberry and Sanyo Shokai Ltd., a Japanese clothing company. The aim was to create a collection specifically tailored to the young, female Japanese consumer. This marked the beginning of Burberry's foray into creating sub-brands to cater to different demographics and markets. The launch of Burberry Blue Label was met with enthusiasm in Japan, where the brand quickly gained popularity among fashion-forward young women.
Target Consumer:
The target consumer for Burberry Blue Label is typically a young, fashion-conscious woman who appreciates contemporary designs with a touch of British heritage. The collection is known for its modern and feminine aesthetic, featuring a mix of classic Burberry elements such as the iconic checkered pattern alongside trendy silhouettes and colors. Burberry Blue Label caters to a younger demographic compared to the main Burberry line, offering a more casual and accessible range of clothing and accessories.
Authenticity Check:
One of the key concerns for consumers when purchasing luxury goods like Burberry is ensuring the authenticity of the product. To check the authenticity of a Burberry item, there are several factors to consider. Firstly, look for the genuine Burberry label, which should be carefully stitched into the garment or accessory. The label should feature the Burberry logo, the product name, and details such as the size and material composition. Additionally, authentic Burberry items are made with high-quality materials and craftsmanship, so inspect the stitching, fabric, and overall construction for any signs of poor quality.
Burberrys of London vs Burberry:
Another point of confusion for consumers is the difference between Burberrys of London and Burberry. In the past, Burberry used the name "Burberrys of London" in its branding, but in 1999, the company rebranded to simply "Burberry" to modernize its image. Items labeled as "Burberrys of London" are older pieces from before the rebranding and are considered vintage or pre-1999. The current Burberry logo features the equestrian knight and the brand name in a sleek, modern font.
Authenticity Label:
When examining the authenticity of a Burberry item, pay close attention to the label. Authentic Burberry products will have a label that includes the Burberry logo, the product name, and details such as the size and material composition. The label should be neatly stitched into the garment or accessory, with no loose threads or irregularities. Counterfeit items may have poorly replicated labels with misspelled words, incorrect logos, or low-quality stitching.
Burberry Authenticity Code Check:
In addition to the physical label, some Burberry items come with an authenticity code that can be used to verify the product's legitimacy. The authenticity code is a unique series of numbers and letters that can be entered on the official Burberry website or verified through a Burberry store. This code helps to confirm that the item is genuine and not a counterfeit. If you are unsure about the authenticity of a Burberry product, it is recommended to verify the code with the brand directly.
Burberry Brit vs Burberry vs London:
Burberry offers several sub-labels and collections, including Burberry Brit and Burberry London. Burberry Brit is a more casual and youthful line that features contemporary designs with a British flair. The collection includes denim, outerwear, and accessories aimed at a younger demographic. On the other hand, Burberry London represents the brand's core line of luxury and classic pieces, including the iconic trench coats, tailored suits, and sophisticated accessories. Burberry London caters to a more mature and discerning customer who values timeless elegance and quality craftsmanship.
Difference between Burberry and Brit:
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